Following up on California’s recent action to require developers and distributors of mobile applications (Apps) to post and comply with a privacy policy – just like websites and other commercial online venues must – a new draft bill was released yesterday that seeks to set a national standard for privacy protection and Apps.  The draft bill, the product of an initiative spearheaded by Rep. Hank Johnson (D-Ga.), has been dubbed the “APPS Act” and would establish standards for Apps distributors in terms of communicating their data collection, storage and usage policies to the consuming public.

Senator Al Franken (D-MN) has also recently spoken out in favor of tech companies, such as Google and Apple, detailing their privacy practices in connection with Apps made available through their various media formats.

Given these parallel state and federal developments, App developers should immediately post legally compliant privacy policies and make them prominently available within their App platforms, or they could soon find themselves facing regulatory action from state and federal regulatory bodies and/or attorneys general.

Mobile App attorneys, App developer lawyers and those involved in the mobile App space should monitor these developments closely.

If you are interested in learning more about this topic or need a mobile App privacy policy drafted for your business, please contact us at your convenience.

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