On the heels of recent developments affecting how mobile applications (Apps) collect, use and share consumers’ personally identifiable information (PII), the Digital Advertising Alliance (DAA) has released new guidance for the industry.  The self-regulatory principles found within the DAA’s guidance apply consistently across marketing channels and extend to App developers and owners, ad networks, App…

Promotional contests and sweepstakes are an increasingly popular marketing tool – and for good reason.  They provide a cost-effective way to generate publicity and notoriety for a brand or product line.  However, when designing a sweepstakes it is important to be mindful of the total prize amount, because prizes above certain cash (or cash equivalent)…

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